Executive Impact SM from miller heiman
Executive Impact SM is the only executive selling
workshop that helps you sell
the way executives want to buy.
How much time and effort have you lost chasing down opportunities that
were lost in the end because an executive denied your proposal? You can
make an impact with senior executives by doing three things very well:
• Quickly and effectively gain access to the senior level decision maker
• Identify how the executive processes information to make the most
important decisions
• Influence the executive’s decision by tailoring your approach to make the
most impact with the executive’s decision making style
Executive Impact SM is the first executive selling
workshop that is based on
empirical data resulting from an exhaustive two-year research study involving
nearly 1,700 key executive decision makers. The study reveals five distinct
executive decision-making styles:
• The Charismatic is motivated by new ideas that will keep the company
competitive
• The Thinker takes time to think things through and avoids risk
• The Skeptic is inherently mistrustful and worries about not winning
• The Follower looks for proven ways tested already by themselves or others
• The Controller likes to avoid change unless it is her/his own idea
With Executive Impact SM, you’ll win more business by
selling more effectively
to each of these decision-making styles.
Who Should Attend:
- Directors of National Accounts
- Sales Representatives
- Regional Sales Managers
- Vice Presidents Sales & Marketing
- Directors of Sales
- Account Executives
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