prospecting with process
 What’s the difference between prospecting with a
process and prospecting without a process? Success.
I just joined a company that uses a
well-defined, step-by-step process for generating new leads, I
can attest to the fact that I’ve never experienced a higher rate
of success.
In fact, if you can imagine, this lead generation process
actually makes developing new business fun, because it turns a
typically grueling exercise into a thoroughly productive use of
my time.
This is one of the main reasons why I just left an organization
where pounding out 60 cold-calls a day was the focus and not the
resulting appointment or new opportunity.
This focus on activity, without developing an effective strategy
and process, de-motivated the entire sales team and none of us
were making our numbers.
Things are going great now and I can’t imagine ever going back
to prospecting without a process. I’ll keep you posted on my
progress and thanks for the opportunity to share my thoughts
with your readers. |
